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Parking Planning Services
Our parking planning recommendations are not idealized theories but achievable goals tailored to each client’s unique needs. Rich and Associates has produced over 500 parking plans for municipalities, hospitals, universities, developers, airports, and transit facilities. Our studies cover every aspect of parking from conception to operation. Rich and Associates has worked with owners and financial underwriters to successfully finance over $500 Million in parking over the last 43 years.
Listening is the key to good parking planning. We employ a variety of tools based on over 43 years of experience and proven methodologies. These include community meetings and “Interactive Planning Sessions”. During these sessions we gather information, introduce projects and build consensus. Over the last 20 years, Rich and Associates has developed computer programs for establishing current and future parking demands, modeling development options, turnover and occupancy, license plate
tracking, and pro forma analysis. These programs are often utilized by parking authorities and owners for ongoing analysis and management.
Rich and Associates planning studies have established the standard in the parking industry and our firm offers a full range of planning services including:
- Parking need assessments
- Complete parking master plan
- Capital Improvement Programs
- Enforcement studies
- On-street parking management analysis
- Financial analysis
- Shared use parking analysis & zoning review
- Presentation for rating agencies
- Marketing analysis
- Parking policy analysis
- Parking and Revenue Control studies, design, and specifications
Our planners have provided parking master planning, site analysis, selection, and demand analysis for clients across North America. Rich and Associates never relies on cookie-cutter approaches based on national averages. Instead, every study utilizes our customized methodology to assess the unique characteristics and parking needs of our clients.

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